This catalogue was designed for the New South Wales Architecture Awards which were announced a few days ago. Inevitably — with these simpler, quieter works —someone will ask where the design is… and I don’t know how to answer in a succinct way.
I could tell them about the way a sentence is set, and how it wraps around the curve of the paper or how I want someone to look while holding it in their hands or how a particular font brings back memories of elegant typewritten forms. But I don’t.
The type is Freight Text and Sans. Art director: Graeme Smith. Editor: Peter Salhani.