Works: designed (aia)

This catalogue was designed for the New South Wales Architecture Awards. Inevitably, with these quieter works, someone will often ask where the design is… and I don’t know how to answer that in a succinct way.

I could tell them about the way a sentence is set out, and how it wraps around the curve of the paper or how I want someone to look while holding it in their hands or how a particular font leads to memories (for me) of elegant type-written forms. But I don’t.

The type is Freight Text and Freight Sans, by the New York designer, Joshua Darden. Art Director, Graeme Smith. Editor, Peter Salhani.